Türkiye has witnessed an expansion across all fields and markets that has boosted competition. Both those who want to grow and those who strive to exist are faced with the requirement to create new targets every day. This necessitates new customer focuses, especially for brands.
At the end of the day, every person is unique and wants to be appealed to. On the other hand, digital footprints have grown to such an extent that it is now possible to understand a person from their footprints and provide whatever they want. Artificial intelligence has also come to the fore in recent years to blaze a trail for us amidst these footprints. Thus, TARGETING has now become an essential element.
In order to identify your targets well, you need to see them all at once and differentiate between them. If you shoot in all directions, you will waste a lot of ammunition without knowing what you are hitting. This is not a good idea at present.
Lifestyles Sub-Segments shows the seemingly small but crucial target groups within the transitory organism we call society.
Thanks to its large scale, our tool can reveal time-dimensional insights with truly representative data collected by contacting all target groups.
Segments are brought together by assigning certain characteristics, and no matter how small they are they correspond to large crowds in terms of Turkey’s population size.
Some have high impact, some imply high gains, and some hold high potential.
The Lifestyles Sub-Segments you will see on this page will set targets for everyone.
You can use it to access and familiarize with the individual and/or household demographics of the sub-segments you are interested in.
You can build a data-driven marketing, communication or sales strategy, or check your current strategy.
You can categorize your existing or potential customers.
You can create secondary or even tertiary target audiences based on the transitions between segments or clusters.
You can obtain meaningful analyses by matching your organization’s or brand’s data with Lifestyles data.
You can access content under sub-headings in the Lifestyles database that involve hundreds of brand preferences and use, platform memberships, financial instrument use and preferences, and social media use.
You can access sociological analysis and comments on political and social variables included in the survey.
Or we can get together to discuss solutions specific to your needs.
KONDA Lifestyles is a large-scale survey series that has been snapping a multi-dimensional and high-resolution photo of the society in Türkiye since 2008. The October 2024 issue marks the fifth version of the 16-year-long series.
Within the scope of these surveys, each subject is interviewed face-to-face in their homes to ask over 200 questions.
We have been using the same clustering model for 16 years to obtain the most comprehensive description of social change.
The main purpose and starting point of this survey is to create the target audience clusters that decision-makers need by going beyond socio-economic status and focusing on values, practices, fears and expectations. Since 2008, KONDA Lifestyles Clusters has been measuring change by using the same formula and assessing the present by employing new variables that touch the zeitgeist.
We have acted as a strategic partner for countless number of corporations since 2008.
So far, KONDA Lifestyles Survey data has been used to create reports and content for Türkiye's major brands and corporations. KONDA Lifestyles, which has played a key role in the growth strategies of many corporations, now includes new modules such as relationship with technology, artificial intelligence and sustainability.
The temporal journey of the 9 Lifestyle clusters, which for 16 years has been a guide for many corporations to understand the individual and the society, tells us a lot;
